THIS IS MORE THAN JUST A JOB....
With the task that 𝐌𝐚𝐠𝐠𝐢 presented for this Tet holiday advertising campaign, we at Click On responded with a journey to Moc Chau, spanning over a thousand kilometers and one month of production. The goal was not only to convey the brand message meticulously but also to clearly demonstrate the
daring and proactive spirit that Click On always pursues! 🚙📸
Credit
𝗖𝗹𝗶𝗲𝗻𝘁: Maggi Vietnam | 𝗔𝗴𝗲𝗻𝗰𝘆: Ogilvy Vietnam
𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿: Nguyễn Phương Nam (@south.photo) | 𝗣𝗵𝗼𝘁𝗼 𝗔𝘀𝘀𝗶𝘀𝘀𝘁𝗮𝗻𝘁: Sơn Chu (@sonchuphoto)
𝗦𝘁𝘂𝗱𝗶𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿: Ri Nguyễn (@ri.ng_ne), Hồng Nhung (@h____mac), Minh Anh (@tuitenminhanh), Minh Tâm (@tamtiengcuoi)
𝗗𝗜 𝗔𝗿𝘁𝗶𝘀𝘁: Khoa Nguyễn (@knguyen293) | 𝗖𝗚𝗜: Long Nhật & Nguyễn Phương Nam
𝗪𝗮𝗿𝗱𝗿𝗼𝗯𝗲: My Võ | 𝗠𝗨𝗔 & 𝗛𝗮𝗶𝗿: Nguyễn Vân Anh
𝗙𝗼𝗼𝗱 𝗦𝘁𝘆𝗹𝗶𝘀𝘁: Văn Trường Nhựt (@styledbynhut) with team (@foodstyle.nambui @temmlemsg @hduc_hng)
𝗣𝗿𝗼𝗽𝘀: Quốc An Trần (@anquocctrannn)
𝗪𝗼𝗿𝗸 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲: Fuc (@motnoicohanhphuc) | 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻: Bắp (@clemen.teen)
𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗧𝗵𝗮𝗻𝗸𝘀
𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿: Nguyễn Phương Nam (@south.photo) | 𝗣𝗵𝗼𝘁𝗼 𝗔𝘀𝘀𝗶𝘀𝘀𝘁𝗮𝗻𝘁: Sơn Chu (@sonchuphoto)
𝗦𝘁𝘂𝗱𝗶𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿: Ri Nguyễn (@ri.ng_ne), Hồng Nhung (@h____mac), Minh Anh (@tuitenminhanh), Minh Tâm (@tamtiengcuoi)
𝗗𝗜 𝗔𝗿𝘁𝗶𝘀𝘁: Khoa Nguyễn (@knguyen293) | 𝗖𝗚𝗜: Long Nhật & Nguyễn Phương Nam
𝗪𝗮𝗿𝗱𝗿𝗼𝗯𝗲: My Võ | 𝗠𝗨𝗔 & 𝗛𝗮𝗶𝗿: Nguyễn Vân Anh
𝗙𝗼𝗼𝗱 𝗦𝘁𝘆𝗹𝗶𝘀𝘁: Văn Trường Nhựt (@styledbynhut) with team (@foodstyle.nambui @temmlemsg @hduc_hng)
𝗣𝗿𝗼𝗽𝘀: Quốc An Trần (@anquocctrannn)
𝗪𝗼𝗿𝗸 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲: Fuc (@motnoicohanhphuc) | 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻: Bắp (@clemen.teen)
𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗧𝗵𝗮𝗻𝗸𝘀
Hương Nguyẽn from NUÔI EM & chị Ly Nguyễn from DELI
As we have 0 knowledge about Mộc Châu, our production team had decided to go there first for some scouting journey. The mission was to find a perfect background to shoot, which not only has to fit all the technical criteria, but also perfectly accurate the unique beauty of this land!
We made a short video about the entire process of making this key visual, which we dived deeper into the scouting part! So feel free to take a look (Sorry no English, we forgot to add)
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The final location that we picked, 100% designed from and by nature! ✨
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We spent 2 days there to do the photoshoot. All the children appeared on set were all locals there which belongs to multiple ethnic minority groups. Prior to that, our production team paid a visit to some local schools and invite them (and their guardians) to join the project!
P/s: To appreciate their support and hospitality, we decided to gift them some lovely presents to aid their education journey (Thank you Deli for sponsoring)!
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After spending almost a week in Mộc Châu, we headed back home to our tiny cozy studio and shoot the rest of the elements in the KV, which includes the main talents and all the food props. 🍗🍅🌽🍴
Hardest task for talents: Used their hands to shape the Maggi logo, which can be described as
a combination of a heart and a drop ❤️💧
Believe it or not, we literally built a fire camp right in front of our studio to shoot, which can even be used like a real one. I mean that's way more fun than using Blender lol
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